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The release of the legendary Air Max 95 was an absolute game-changer in the sneaker world! This bold and brilliant design marked a massive shift in the landscape of sneaker culture. When it first dropped as a performance runner, the Air Max 95 stood out from the crowd with its super sick rippled effect on the sidewalls and its use of the most vibrant, neon colours you've ever seen. Designed by the one and only Sergio Lozano, who Nike brought on to bring a fresh new vision to the Air Max family, he crafted this kick around the literal anatomy of the human body - the midsole represented the spine, the layered side panels were like muscle fibres, and the laces were the ribs. So smart and innovative! It was the first Air Max to use not just one, but two Air units, giving wearers the most thorough feeling yet of literally walking on air. Over 20 years later, the Air Max 95 remains one of Nike's most legendary and coveted silhouettes. This icon and will live on as one of the most bold, brilliant sneakers of all time!

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