The women's New Balance 740 is the retro running shoe for those who have been waiting for something a little less talked about than the 9060 and a little more interesting than the obvious picks. Originally a performance daily trainer built for heavy mileage in the early 2000s, the 740 has made its way back from the archives as a lifestyle sneaker that carries the same streamlined Y2K running aesthetic in a slimmer, less chunky silhouette than the bigger platform styles dominating the conversation right now.

This cream, white and black build puts the two-tone colour mesh and angular overlays to work in a clean, neutral palette that earns its place with everything from wide-leg denim and cargo trousers to athleisure sets and summer dresses. ABZORB cushioning technology combines foam and rubber to absorb impact and provide lasting support, so comfort is never an afterthought on longer days out. A molded TPU N logo, reflective accents and a segmented midsole close out the build with the signature details that make the 740 unmistakably New Balance.

• Open knit mesh upper with two-tone colour mesh and angular overlays for a distinctive Y2K running aesthetic
• ABZORB midsole for impact absorption and all-day cushioning
• Segmented midsole for a streamlined, flexible feel
• Molded TPU N logo branding on side panels
• Reflective accents for low-light visibility
• Cream with White and Black colourway