Launch

Since day one, PUMA has been a huge name in the sportswear industry. They design athletic apparel, casual footwear, and accessories. The brand has continued over 70 years to have a strong presence by producing some of the best sports products for the world's greatest athletes. They’re committed to innovative designs and the use of high-quality materials in their products. With PUMA , you know you’re getting style and quality guaranteed. Take a look at the PUMA collection today at JD Sports New Zealand.

The History of PUMA

PUMA was founded in Herzogenaurach in 1948. The company was first named as ‘RUDA’ but it was later changed to ‘PUMA’. The first major success for the brand was at the 1952 Olympics, when 1500-meter runner Josy Barthel, won PUMA's first Olympic gold in Helsinki. Because of this, the brand started to sponsor more athletes at huge sporting events, eventually sponsoring Pele, The GOAT.

For 75 years , PUMA have pushed sport and culture forward by keeping their promise to create the best-quality range of sportswear. The brand continues to push the boundaries of what shoes can achieve. PUMA knows a thing or two about being a legend. Browse its legacy and history today.

Explore the PUMA Range

Here in the PUMA collection, you’ll find lots of products that cater to everyone’s needs. It doesn’t matter if you’re a footballer looking for your next set of boots or a runner looking for some new running shoes. It doesn’t matter what you’re after; the PUMA range is endless, which allows you to find anything you need. So, what are you waiting for? Elevate your style today with this iconic brand!