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Under Armour is all about no limits and no excuses, Performance Clothing and Shoes that get you through the toughest of sessions. Whether you’re outdoors training hard, hitting the gym or relaxing inside, our range of Shoes and Clothing won’t let you down. At JD Sports New Zealand, we have hundreds of Under Armour products to choose from, in a wide range of styles, sizes and colours. Our range includes the latest Running Shoes, T-Shirts, Hoodies, Sweatshirts, Tracksuits, Leggings and Shorts so you won’t be short of choice! Shop the full Collection online today, available for Men, Women and Kids.

History of the Brand Under Armour

Under Armour was founded in 1996 by Kevin Plank, He first began the business in his grandmother’s basement. Plank was a fullback at the University of Maryland, he got tired of having to change out sweat soaked T-shirts, but he noticed that his compression shorts stayed dry. This inspired him to create a t-shirt out of the same fabric as the shorts. Later, he improved the t-shirt, building them with microfibers that wicked moisture away. Big brands would hop onto this idea and create they’re own version of Plank’s moisture wicking products. Today Under armour is the stable brand for all things performance related and continues to reshape the sports landscape by helping young athletes to improve and level up they’re game.

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