New Wave

New Balance shoes and clothing are a must if you're passionate about fitness and performance. They are designed to help you smash your athletic goals, with cutting-edge features that enhance your comfort and movement. Whether you're a professional or a casual fitness lover, New Balance have something for you, from sleek and stylish designs to versatile and functional pieces.

New Balance has been in the business since 1906, constantly committed to innovation in their products to meet the needs of modern athletes. Some of their most popular models are the NB 327, 550, and 530 shoes, which come in a variety of colours and styles to suit your personality and preferences. Never run out of options, and find the perfect pair of shoes to match your outfit and your vibe.

History of New Balance

New Balance was founded in 1906 by William Riley. NB was inspired to create a product that offers the same kind of balance that his chickens had on their three-toed feet after watching them walk. Their first product featured flexible arch support with three support points.

Riley partnered with Aurthur Hall in 1934, helping him to grow the business. They sold the business to his daughter and her husband. They continued to sell orthopaedic footwear but then started to develop running shoes in the ‘60s, releasing the Trackstar, which was popular with runners. After this New Balance quickly became a leading brand in the running shoe community thanks to their development of innovative running shoe technologies. Today NB are one of the global leaders in the athletic shoe and apparel industry, known for quality and commitment to innovation!